I’m a product design leader who can lead, direct and execute across the full lifecycle of building products and businesses. I turn ambiguity into clear opportunities, propositions and products, from early-stage definition and zero-to-one through launch, scale and organisational change. I’ve done this across 40+ ventures at BCGDV, through R&D and innovation programmes for major corporates at Cisco, and as VP Product Design & Brand at TrueLayer. My experience spans payments, broadcast, emerging technology and other complex regulated environments, across startups, scale-ups and large organisations.
Selected impact
Defined Pay by Bank
Payment category Amazon, eBay and 40–50 clients
$79m+
raised by FYLD following venture development at BCGDV
800k+
hrs saved 200k job sites, ConcreteDirect
~80%
payment conversion on Web SDK vs ~73% hosted
2022–2026
TrueLayer
VP Product Design & Brand / Head of Product Design
Joined as TrueLayer evolved from an API-led infrastructure company into a product-led payments business. Shaped the product, payment experience and brand strategy while building the multidisciplinary design organisation needed to support the transition.
Defined Pay by Bank as TrueLayer’s payment proposition, shaping its identity, UX principles, merchant assets and adoption strategy. Trademarked the Pay by Bank identity and worked directly with eBay, Amazon, Just Eat and Ryanair; 40–50 enterprise clients adopted the proposition.
Redesigned the payment experience around user needs, combining research, behavioural insight and experimentation to improve conversion and payment throughput; including a Web SDK experience achieving ~80% conversion versus ~73% on hosted checkout.
Re-architected Merchant Console for a growing, multi-user customer base, shifting it from a developer-centric application towards a platform supporting product, operations, finance and engineering; reducing support tickets by ~40% and task completion time by ~30%.
Led zero-to-one work across Credit, Sign Up, Verified Payouts and Verification, defining propositions and go-to-market.
Worked directly with the founders and senior commercial/product leadership on product strategy, brand, go-to-market and major enterprise opportunities.
Built and led the multidisciplinary design capability needed to deliver it all, growing the team from ~16 to 25 across Product Design, Research, Design Ops and Brand.
2016–2022
BCG Digital Ventures
Partner & Director, Experience Design / Cohort Lead / Lead UX
Built new digital businesses at scale for major corporate organisations, working across research, strategy, design, brand, technology and commercial development.
Defined new digital opportunities for global corporates, using research, market analysis and customer insight to turn problems into propositions and viable new digital businesses.
Worked across 40+ ventures, with direct involvement in taking 15–20 from early opportunity through product definition, build and launch.
Connected customer needs to the wider business and technology system, shaping business models, product strategies, roadmaps and the capabilities needed to build and scale each venture.
Presented venture cases and investment recommendations to C-level and board stakeholders, building the case for progression and investment through each stage of the venture process.
Built and led the design organisation, progressing from Lead Experience Designer to Partner & Director and Cohort Lead, ultimately leading a multidisciplinary cohort of up to 50 people.
Developed the methodologies and practices used to define, validate and build ventures, and represented design and venture-building approaches in BCGDV and BCG sales activity with key clients.
Led complex, multi-million-pound venture builds, alongside early-stage and validation work across multiple ventures.
2012–2016
Cisco
(Acquired NDS 2012)
Lead UX / Chief Technology & Architecture Office
Designed and demonstrated new uses for Cisco technologies across IoT, smart cities, stadium technology, OTT, Pay TV, retail infrastructure and home security.
Worked with major clients including IKEA, NBA, Disney, BSkyB, Comcast, DirecTV and the International Olympic Committee.
Developed future-facing concepts and prototypes, many presented at CES.
2006–2012
NDS
Senior Interactive Designer, New Initiatives
Designed and launched electronic programme guides and TV interfaces for platforms including SkyTV and DirecTV, working closely with engineering teams across deep middleware and software stacks.
Led UX for forward-looking R&D projects exploring emerging technologies and consumer electronics, developing prototypes and proofs of concept that demonstrated how TV and Pay TV could evolve.
Presented new product concepts and prototypes at CES and IBC.
Earlier career
Burst Interactive, Middleweight Web Designer | 2004–2006